Over the past decade we have seen a phenomenal rise in the usage of high-end business-to-business information and regulatory compliance services. We predicted that this rise in these data-driven applications would require super-accurate data inputs and our massive growth since then has borne out that analysis. Along the way we
The ROI for marketing automation software demands that the underlying databases being used have robust firmographic data so company records can be searched by size. These size-indicating datapoints have typically either been annual revenues or the total number of employees and in both cases it helps accurate targeting to have
The corporate name change of Facebook to ‘Meta’ is a refreshingly honest approach to the company’s business model. FB derives billions in revenues by trading free image storage space for invaluable metadata on your friends, your birthday, your location, and (yikes) your browsing histories that allow the delivery of frighteningly
In the beginning, the heaviest users of online information services were librarians. For several decades now these ‘power-users’ have had incredible insight into how frequently and in what specific ways their end-users were using the electronic tools the librarians purchased for them. Librarians leveraged this information to inform their purchasing
Do you need to “discover new growth avenues and gain a competitive edge through data solution initiatives and innovative B2B/B2C apps”? If you do, then there is a bridge between Manhattan and Brooklyn that is being privatized and I bet these consultants can get you in on the ground floor
The flood of robocalls and telephone-based scams over the past decade has led to an international backlash against unsolicited telephone communications. This global reaction has come in the form of a slew of new guidelines and regulations. Information services that rely on primary source verification of their databases have been
During this pandemic, the value of accurate data has never been more obvious. Without reliable information derived from the mountains of data being generated by fast-moving events the actions necessary to slow the outbreak are impossible to make. From the data-gathering process to the intelligent analysis of that data by
The business model for selling subscriptions online has been based, from the beginning, on the idea of an automatic renewal of a subscription as a core part of the subscription agreement. This is what was called the “til forbid” model in the business-to-business circulation management world of the 1980s, and
Starting a new information service is hard. Customer expectations are sky high and they’ll pay top dollar only if the information is unique and timely and the software tools bundled with the information are top notch. That means a lot of upfront expense and a significant gamble on the part
IEI works with some of the world’s most successful company and executive information services. Our in-house research teams work on our customers’ projects via custom applications and we embed as many rules as we can into this software in order to prevent errors. Some examples of the ways we embed
Have a data challenge? IEI has probably seen it, analyzed it and solved it before.
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