Austin

1601 E. 5th St. #109

Austin, Texas 78702

United States

Coimbatore

Module 002/2, Ground Floor, Tidel Park

Elcosez, Aerodome Post

Coimbatore, 641014 India

Coonoor

138G Grays Hill

Opp. BSNL GM Office, Sims Park

Coonoor, Tamil Nadu 643101 India

News & Insights

News & Insights

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Insights

Divining Intent

The intent to purchase has always been a critical piece of information to b-to-b marketers and the information services that serve them. Intent comes in many forms: Past purchases: The core of any direct marketing campaign is a list of people who have bought a related product/service with the same

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Party Like It’s 1999

Some 18 years ago I spoke at the European Association of Directory Publishers conference. This was at the very height of irrational exuberance over online information services. The conference attendees were all very interested in transactional business models such as those floated by VerticalNet. The idea was that you could

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BIMS Wrap-Up

This year’s Business Information Media Summit (BIMS) continued the tradition of a strong program including some of the information industry’s leading lights. The general sessions took on more of a ‘data’ feel than in past years. Keynoters and those participating in the advertising, marketing, content, and strategy tracks all got

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Why GDPR Matters

This is blog post was inspired by posts by Mitchell Davis of The Privacy Rights Council. The General Data Protection Regulation (GDPR) is a European Union (EU) law coming into effect on May 25th 2018. It’s intended to protect the data privacy of EU residents, including the export of personal

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BIMS Data Collection Panel

At the Business Information Media Summit this November I’ll be hosting a panel on the current best practices in data collection. There are a lot of different approaches to collecting and maintaining database data and it often takes a mix of different approaches to get the best results. Members of

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User-Generated, User-Owned

Microsoft didn’t expect the web scrapers to fight back. It seemed so obvious to the massive multinational firm: We own the LinkedIn content that we paid billions of dollars to acquire. What Microsoft didn’t realize (and not for the first time*) was that the people who created the content were

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Apps That Work

Information services have been steadily raising the bar on the functionality of software tools bundled with their data, making it easier for their customers to get value from their products. As these tools get more and more robust—and as customer expectations for software performance get higher and higher— these tools

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Crowdsourcing Week DC Summit Takeaways

The Crowdsourcing Week DC Summit (their first US event) was a fascinating look at the broad range of work now processed by the crowd. From citizen volunteers collecting data for scientific research to Latin American homeowners collecting ambient sound data to train intelligent assistants such as Alexa and Cortana, the

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Join the Crowd!

Information Evolution is proud to be a part of the upcoming CrowdSourcingWeek Summit in Washington DC on June 15th. The one-day program will focus on the second wave of the crowd economy with domestic and international industry-leading professionals sharing how crowdsourcing is reshaping industries and transforming organizations today. Open innovation,

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Fill In The Blanks

When your company’s product is a database information service you are familiar with having “holes” in your offering. Must-have fields are populated 100% of the time, “need to have” fields are 95% complete, and there is a slippery slope of “nice to have” fields like URLs, phone numbers, and email

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