Driving usage for online subscription products or SaaS offerings makes the difference between long-term success and a slow, painful failure. Savvy publishers are therefore spending more and more time and money to ensure the kind of heavy usage that leads to strong renewal rates and a truly sustainable business. Usage
At the recent SIPA Conference data content industry expert Russell Perkins delved into the current transformation of our industry. He offered some head-turning statistics confirming what many of us know already: data product business models are highly stable and very profitable. He then went on to explore current trends in
We manage a lot of data at IEI and, more often than not, I find that the key to cleaning up and improving the data we get lies in where the data came from in the first place – in other words, its “provenance.” Data “sources” roughly fall into these
A defining skill of top performing sales reps is the ability to gain access to and effectively communicate with the decision makers in the C-Suite. A new e-book Best Practices for C-Suite Selling, published by Boardroom Insiders, is a great primer for all aspiring top performers and sales leaders. At
New products come and go. The very best thrive for decades. Every once in a blue moon comes an idea so perfectly timed and executed that it could literally last forever. LinkedIn is one of those products—a cocktail napkin of an idea that changed the world of business overnight. It
The 2014 Specialized Information Publishers Association (SIPA) Annual Conference took place last week in Washington, DC. Once again, it highlighted formidable innovation in this vibrant part of the publishing industry. Among the many things that impressed me this year were: A beautifully realized new information service based on public mortgage
Capturing audience attention and driving real engagement are core functions of alumni development professionals worldwide. Traditional models including postal and phone campaigns compete with ever-increasing assaults on the eyeballs and wallets of consumers by B2C marketers as content marketing explodes across the three screens (TV, PC and mobile). The ability
IEI runs monitoring campaigns against data feeds to identify personnel updates, product launches, and other events that are “triggers” for updates to one of our customer’s databases using Enlyton, a new enterprise search tool that uses mathematical indexing to match search terms against data sets. Implementation involves: defining what datasets
The first SIIA INFO Local Meetup took place at Scholz Garten on April 30, 2014. A crowd from diverse information-interested companies came together for an evening of networking and discussing data, social, content, and content marketing. Attendees included representatives from The Daily Dot, Vital Interaction, Leadspace, Planview, Builder Homesite, Do512,
On April 15th IEI’s Matt Manning spoke at the CASE District 4 Conference in Houston where he addressed an audience of alumni relations professionals. He discussed IEI’s recent experience updating an alumni database with the same tools IEI uses on B2B lists—web monitoring, Internet research, crowdsourcing, and telephone verification. The
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