The idea that you, as an individual person or as a company, should be able to control information about yourself on the Internet has been around since the commercialization of the Web, but it does seem to be gaining more mindshare recently. The New York Times’ small business blog recently
Products and services in all markets almost universally, sooner or later, reach a market penetration plateau. Once this limit is reached, there are only a few options when it comes to gaining market share: slow incremental growth at a significant cost; the acquisition of competing brands; and, the creation of
The issue of deciding when to buy goods or services rather than handle work in-house is an old one. Adam Smith addressed the problem 250 years ago in The Wealth of Nations, when he wrote that one should never attempt to make what will cost “more to make than to
It’s an election year in the US so the topic of outsourcing has inevitably raised its head. I’d like to add my two cents to the debate by explaining why I think companies like Information Evolution that are “in the outsourcing business” are a positive force in the US and
Our daily lives are filled with processes. We renew our driver’s licenses, fill out healthcare claims, and play games based on rules understood by the players. Most processes we do regularly are painless, or at worst a source of annoyance. A really poorly designed process, however, can have wide-reaching, serious
Last week the Times-Picayune, one of the most respected newspapers in the world, acted like it did not want to “go gently into that good night” and become a footnote in Wikipedia. We have come to expect spineless fatalism in the newspaper business (when they are not bribing policemen or
Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of “big data”) is squandered by the inability of analysts to
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch your budget and haven’t tried it before, however, you’ve probably
I was once the publisher of the Standard Periodical Directory and that database of magazines, newspapers, journals, and newsletters had a category called “house organs” to cover the in-house publications of corporations and nonprofits. These publications were full of group shots at picnics and United Way events with helpful notices
Over the years I have seen (and designed) a few successful new business models. A few years ago I came up with one that is fast becoming my favorite: the idea that companies can generate revenues with a 100% margin by simply rejecting work that they cannot do. Imagine that
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