Austin

1601 E. 5th St. #109

Austin, Texas 78702

United States

Coimbatore

Module 002/1, Ground Floor, Tidel Park

Elcosez, Aerodrome Post

Coimbatore, Tamil Nadu 641014 India

Coonoor

138G Grays Hill

Opp. BSNL GM Office, Sims Park

Coonoor, Tamil Nadu 643101 India

Laguna

Block 7, Lot 5,

Camella Homes Bermuda,

Phase 2B, Brgy. Banlic,

City of Cabuyao, Laguna,

Philippines

San Jose

Escazu Village

Calle 118B, San Rafael

San Jose, SJ 10203

Costa Rica

News & Insights

News & Insights

Technology Spotlight: Springcreek Systems

IEI is pleased to announce its latest technology partnership with Austin-based data matching firm Springcreek Systems. Founded by two former Dell employees who noted the company’s struggle with matching issues, Springcreek offers an effective tool for matching and deduplicating data.

With Springcreek’s matching system, IEI now offers quicker, more accurate data disambiguation. Recently, we cleaned some mailing lists for a client concerned about duplicating marketing efforts and losing credibility with leads, and were able to deliver a clean file to our client within 24 hours.

According to Springcreek, “improving data quality by just 10% can increase … revenue by up to 49%”. In spite of that, most companies see outsourcing data disambiguation as expensive, and keep it in-house. Homegrown solutions often involve inefficient Excel lookups which, unlike Springcreek’s took, can’t do partial matching. In-house processes also add work hours and the possibility of human error to the equation.

At IEI, we often see the need for data disambiguation, especially as databases continue to grow. Matching data sets is a little different for everyone, but some issues exist across industries. Generally, data comes from different sources, such as multiple spreadsheets or different CRMs. It may even be formatted differently within the same document. Springcreek’s tool handles all these situations quickly. We’re excited to add a swift de-duplication step to our arsenal of data maintenance tools.

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