Capturing audience attention and driving real engagement are core functions of alumni development professionals worldwide. Traditional models including postal and phone campaigns compete with ever-increasing assaults on the eyeballs and wallets of consumers by B2C marketers as content marketing explodes across the three screens (TV, PC and mobile). The ability
IEI runs monitoring campaigns against data feeds to identify personnel updates, product launches, and other events that are “triggers” for updates to one of our customer’s databases using Enlyton, a new enterprise search tool that uses mathematical indexing to match search terms against data sets. Implementation involves: defining what datasets
The first SIIA INFO Local Meetup took place at Scholz Garten on April 30, 2014. A crowd from diverse information-interested companies came together for an evening of networking and discussing data, social, content, and content marketing. Attendees included representatives from The Daily Dot, Vital Interaction, Leadspace, Planview, Builder Homesite, Do512,
On April 15th IEI’s Matt Manning spoke at the CASE District 4 Conference in Houston where he addressed an audience of alumni relations professionals. He discussed IEI’s recent experience updating an alumni database with the same tools IEI uses on B2B lists—web monitoring, Internet research, crowdsourcing, and telephone verification. The
Like any language, crowdsourcing jargon has morphed over time. Some terms have been around for years and are very familiar, while others are relatively new and reflect crowdsourcing’s ongoing evolution. Here are some must-know terms for talking about crowdsourcing in 2014. Crowdsourcing: Crowdsourcing uses online marketplaces, in particular Amazon Mechanical
Now that the frenzy of South By Southwest Interactive has settled down, we wanted to share some of the new types of projects that emerged in the first quarter of 2014. Crowdsourced Image Analysis: Using the crowd for business-to-business competitive intelligence projects based on satellite imagery. Once confined to national
In crowdsourcing, cheating is a common problem, and it’s a two-way street: requesters can manipulate and deceive workers just as workers can con a requester. Everyone involved needs to be creative and cautious to avoid getting taken. For example, many crowdsourcing managers use looping—asking a question multiple times to generate
The models for information services are based on two basic revenue streams: advertising and subscriptions. There are a few free services based on donations (a loosey-goosey form of subscription), some pay-per-use services (a limited form of “subscription”), and a lot of services that blend the two streams in different proportions.
Recently, I had the honor of delivering a guest lecture at The Information School at The University of Texas in Austin, which is proudly my alma mater. The class was Human Computation & Crowdsourcing, taught by Dr. Matt Lease. It was a sincere privilege for me and for IEI to
“Using your proprietary data in news stories is the best possible kind of promotion for your paid data products because it shows clearly how valuable and useful your datasets are.” Words of wisdom from Infocommerce Group. Data visualizations, particularly maps displaying data, are the latest fashion. These maps are only
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