CRM databases are full of bad, old data. The garbage continues to accrue over time getting worse as new files from purchased lists are added, acquired firms’ CRM files are merged, and salespeople keep adding their Rolodexes while no existing records are ever removed. For this reason salespeople at most
In Part 1 of this post I discussed the possibility of content aggregators becoming less viable as the corporate and government owners of large valuable datasets start making their data available directly, free-of-charge, and/or via new cooperative aggregation models. In Part 2 I look at the rise of corporate content.
The 2013 DataContent conference just wrapped up yesterday and, once again, it offered outstanding insight into the innovation going on in our industry. Here are my favorite highlights from the show: RetailNext: Founded by some ex-Cisco engineers in 2007 these folks use heat sensors in retail shops to track traffic
As the “big data” juggernaut* continues to build momentum, it is about time to pause and reflect on those things that are holding us back from realizing the true potential of data integration, overlays, and analysis. Mark Miller posted a great piece on MediaPost (“Three Steps To Dealing With Data
The recent DataContent track at the BIMS conference in Miami last week pointed to some very clear trends in data product development. Here are some of the memes we’re likely to hear a lot more about in 2015. Predictive Analytics: The ability to predict who is in the market to
Updating an existing database (either CRM data or a data product) is a never-ending job that most people would like to avoid. We built Information Evolution primarily to address publishers’ need to keep on top of the shifting technology trends that can make this expensive and often thankless task as
Over our 17 years in business Information Evolution has a track record of wildly successful product launches to its credit. Among these were three MarTech start-ups we were involved in from their inception to their successful 8- and 9-figure exits. Other customers haven’t sold their firms, but continue to grow their
No matter how many articles are written about the critical importance of data to the functioning of a modern enterprise, it remains a fact that keeping critical data up-to-date is only a reality for a handful of well-heeled firms. The senior executives at these companies know that a small slip-up
Over the past decade we have seen a phenomenal rise in the usage of high-end business-to-business information and regulatory compliance services. We predicted that this rise in these data-driven applications would require super-accurate data inputs and our massive growth since then has borne out that analysis. Along the way we
Every information service wants their content to be discovered on the Internet and billions have been made serving that need. Lately there’s been a lot of talk about the “data discovery” technology that powers services like Outbrain, Taboola, nRelate (IAC), Gravity (AOL), Disqus, Scribol, and ShareThrough. Using a combination of
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