One of the more standard requests we get here is to take a CRM database and add ‘More Like This’ records. In other words, adding prospective new customers that are almost exactly like your current customers. The process is typically one of analyzing the CRM database for key metrics (industry
Performing research and development on the design of new data supply chains is tricky. There are multiple emerging technologies at any given time, and testing new applications and tools (like AI) is a process that involves multiple experiments to improve the varied components of these complex, multiple-stage processes. These efforts
Over our 17 years in business Information Evolution has a track record of wildly successful product launches to its credit. Among these were three MarTech start-ups we were involved in from their inception to their successful 8- and 9-figure exits. Other customers haven’t sold their firms, but continue to grow their
One of the keys to running a successful data outsourcing partnership is synchronized quality control processes. That means making sure your internal QA processes (spot checks, random reviews of a % of records, targeted reviews of specific cohorts, outlier analyses, etc.) are complementary and not duplicative with the efforts undertaken
Our first customer was an account-based marketing consultant from San Francisco who launched an online information service for senior marketing execs trying to sell into the C-Suite. Sharon Gillenwater’s service, which was one of the first to automate ‘relationship mapping’, went on to great success. Her sale of the firm
It has been a couple of years since the global lockdown and since then the world of work has changed forever. Working from home (WFH) is no longer confined to just freelancers and is now a fact of life for 13% of full-time employees and another 28% who now work under
The principle of continuous improvement is fundamental to the growth and success of all businesses, but none more so than online information services. Our services are essentially a suite of connected applications that work in unison to perform complex processes and as such they require constant auditing and diligence to
The distribution of work around the globe, what is generally called ‘outsourcing’, has been a fact of life in the information business for a long time. More recently though, information companies have taken an interest in applying the employment rules, climate change targets, and other sustainability goals that are in
The combination of Open AI tools and a gargantuan snapshot of the Internet circa 2021 (i.e., “GPT”) seemed interesting at first, but it’s not. It’s transformational. Like the “World Wide Web“ transformational. For those of us in the world of premium online information services we wade through a _lot_ of
Over the past decade we have seen a phenomenal rise in the usage of high-end business-to-business information and regulatory compliance services. We predicted that this rise in these data-driven applications would require super-accurate data inputs and our massive growth since then has borne out that analysis. Along the way we
Have a data challenge? IEI has probably seen it, analyzed it and solved it before.
Keep on top of the information industry
with our ‘Data Content Best Practices’ newsletter:
Keep on top of the information industry with our ‘Data Content Best Practices’ newsletter:
Powering Data-Driven Innovation
