When your company’s product is a database information service you are familiar with having “holes” in your offering. Must-have fields are populated 100% of the time, “need to have” fields are 95% complete, and there is a slippery slope of “nice to have” fields like URLs, phone numbers, and email
The distribution of work around the globe, what is generally called ‘outsourcing’, has been a fact of life in the information business for a long time. More recently though, information companies have taken an interest in applying the employment rules, climate change targets, and other sustainability goals that are in
The rise of the agile workforce – where freelancers, “cloud labor,” and business process outsourcing firms augment the work of full-time employees– has given many types of companies a way to be more productive with lower operational expenses for salaries, rent, and benefits. Information services and other data-driven firms in
by Matt Manning For the information industry, the question of customers’ return on investment in data subscriptions and licenses is an existential one: without a clear ROI, renewal rates go down and information services wither away (see The Importance of Being Used). A corollary to being able to My earned
The intent to purchase has always been a critical piece of information to b-to-b marketers and the information services that serve them. Intent comes in many forms: Past purchases: The core of any direct marketing campaign is a list of people who have bought a related product/service with the same
CRM databases are full of bad, old data. The garbage continues to accrue over time getting worse as new files from purchased lists are added, acquired firms’ CRM files are merged, and salespeople keep adding their Rolodexes while no existing records are ever removed. For this reason salespeople at most
In Part 1 of this post I discussed the possibility of content aggregators becoming less viable as the corporate and government owners of large valuable datasets start making their data available directly, free-of-charge, and/or via new cooperative aggregation models. In Part 2 I look at the rise of corporate content.
When the Worldwide Web was born in the 1990s, there was a lot of talk about disintermediation. The removal of layers of intermediaries—middlemen, that is—in marketplaces and other commercial processes would lead to fewer handoffs and price mark-ups. The resulting efficiencies would redound to the all-important end-users, making their lives
IEI works with some of the world’s most successful company and executive information services. Our in-house research teams work on our customers’ projects via custom applications and we embed as many rules as we can into this software in order to prevent errors. Some examples of the ways we embed
The 2013 DataContent conference just wrapped up yesterday and, once again, it offered outstanding insight into the innovation going on in our industry. Here are my favorite highlights from the show: RetailNext: Founded by some ex-Cisco engineers in 2007 these folks use heat sensors in retail shops to track traffic
Have a data challenge? IEI has probably seen it, analyzed it and solved it before.
Keep on top of the information industry
with our ‘Data Content Best Practices’ newsletter:
Keep on top of the information industry with our ‘Data Content Best Practices’ newsletter:
Powering Data-Driven Innovation
