Estimated data gets a bad rap. AI is based on the probable likelihood that something is accurate (based on semantic analysis, training, and probability) and nobody has a problem drinking this Kool-Aid from a firehose. But when it comes to the commercial data that powers enterprise SaaS products, product managers

Inc. Magazine just announced that Information Evolution is No. 4312 on their annual list of the 5,000 fastest-growing private companies in America. This recognition is based on our growth over the past few years, and for that we are deeply thankful to the innovative software companies that trusted us with

It’s easy to dismiss the hubbub around AI as a classic case of overenthusiasm based on fear and greed. Inside Information Evolution’s R&D Department we know better. We found typical costs savings from re-engineering existing processes to be more than 20%, but that’s just the tip of the iceberg. Speed:

One of the more standard requests we get here is to take a CRM database and add ‘More Like This’ records. In other words, adding prospective new customers that are almost exactly like your current customers. The process is typically one of analyzing the CRM database for key metrics (industry

Performing research and development on the design of new data supply chains is tricky. There are multiple emerging technologies at any given time, and testing new applications and tools (like AI) is a process that involves multiple experiments to improve the varied components of these complex, multiple-stage processes. These efforts

Over our 17 years in business Information Evolution has a track record of wildly successful product launches to its credit. Among these were three MarTech start-ups we were involved in from their inception to their successful 8- and 9-figure exits. Other customers haven’t sold their firms, but continue to grow their

One of the keys to running a successful data outsourcing partnership is synchronized quality control processes. That means making sure your internal QA processes (spot checks, random reviews of a % of records, targeted reviews of specific cohorts, outlier analyses, etc.) are complementary and not duplicative with the efforts undertaken

Our first customer was an account-based marketing consultant from San Francisco who launched an online information service for senior marketing execs trying to sell into the C-Suite. Sharon Gillenwater’s service, which was one of the first to automate ‘relationship mapping’, went on to great success. Her sale of the firm

It has been a couple of years since the global lockdown and since then the world of work has changed forever. Working from home (WFH) is no longer confined to just freelancers and is now a fact of life for 13% of full-time employees and another 28% who now work under