Those of us in the information business are usually too busy working with our customers and refining our business models and production processes to think about the basic question of “What is information?” but let’s stop for a moment to consider it. Information is not a self-contained “thing” but rather

Capturing audience attention and driving real engagement are core functions of alumni development professionals worldwide. Traditional models including postal and phone campaigns compete with ever-increasing assaults on the eyeballs and wallets of consumers by B2C marketers as content marketing explodes across the three screens (TV, PC and mobile). The ability