Our daily lives are filled with processes. We renew our driver’s licenses, fill out healthcare claims, and play games based on rules understood by the players. Most processes we do regularly are painless, or at worst a source of annoyance. A really poorly designed process, however, can have wide-reaching, serious
Last week the Times-Picayune, one of the most respected newspapers in the world, acted like it did not want to “go gently into that good night” and become a footnote in Wikipedia. We have come to expect spineless fatalism in the newspaper business (when they are not bribing policemen or
Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of “big data”) is squandered by the inability of analysts to
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch your budget and haven’t tried it before, however, you’ve probably
I was once the publisher of the Standard Periodical Directory and that database of magazines, newspapers, journals, and newsletters had a category called “house organs” to cover the in-house publications of corporations and nonprofits. These publications were full of group shots at picnics and United Way events with helpful notices
Over the years I have seen (and designed) a few successful new business models. A few years ago I came up with one that is fast becoming my favorite: the idea that companies can generate revenues with a 100% margin by simply rejecting work that they cannot do. Imagine that
Competitive intelligence (CI) is a craft used primarily by large, multinational corporations—think Nestle, IBM, and Novartis—to steer strategy. Keeping an eye on technology developments, competitor sales data, or the movements of key industry players are all common CI practices and, while many may confuse CI with corporate espionage, most of
As social media continues its inevitable march toward connecting all forms of sentient life, the issue of whether there is a “bright line” between business and personal information that salespeople cannot cross is coming to the fore. In other words, just because you can now know a lot of personal
On the eve of SXSW, Information Evolution’s U.S.-based team gathered at our Austin office for an informal meetup and photo. Pictured are, from left to right, Chuck Greene, Beatty Wilson, Matt Manning, Scott Smith, Deborah Dunlap, Shyamali Ghosh, and Kevin Dodds, the tough but non-adversarial cowpokes to our gracious and
Vendor Relationship Management (VRM) is a term used to describe tools designed for individuals and companies to manage their economic relationships. In other words, the user defines who they do business with (i.e., a “reverse” CRM system) and the “way” that they choose to interact with them. For instance, inbound
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