There are two primary ways to use managed crowdsourcing to collect data: result consensus analysis, and the creation of semi-private crowds. Consensus Analysis For clearly defined, “only one answer” questions—any piece of data where the format is always the same, usually a URL, an email, or a phone number—looping each
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch your budget and haven’t tried it before, however, you’ve probably
We received such a positive response to our February Crowdsourcing 102 post that we decided to follow it up with some of the questions we fielded about it, all answered by our resident managed crowdsourcing expert, Kevin Dodds. Q. Have you considered using known answers (KAs) throughout production in addition
Large media companies are moving away from paying in-house staff to create proprietary online content and favoring two lower-cost models for content creation — user-generated content (UGC) and crowdsourcing-generated content (CGC). Since these two approaches are often confused with each other, it’s worth looking more closely at the real differences
Guessing the size of a company in a given industry based on incomplete data is among the most common tasks in the information business. Salespeople, for example, need good “size” parameters to maximize their time and correctly identify their best prospects. Managers need the same information to help them make
The issue of deciding when to buy goods or services rather than handle work in-house is an old one. Adam Smith addressed the problem 250 years ago in The Wealth of Nations, when he wrote that one should never attempt to make what will cost “more to make than to
On the eve of SXSW, Information Evolution’s U.S.-based team gathered at our Austin office for an informal meetup and photo. Pictured are, from left to right, Chuck Greene, Beatty Wilson, Matt Manning, Scott Smith, Deborah Dunlap, Shyamali Ghosh, and Kevin Dodds, the tough but non-adversarial cowpokes to our gracious and
The open data movement is a juggernaut. In the years since the Freedom of Information Act, citizens have come to expect access to public information of all kinds in the easiest, fastest possible way. At first, federal government agencies struggled to make their information available to the public. Data was
Many businesspeople fear that crowdsourcing – or cloud labor – poses a threat to US jobs and thus our economy. In fact, the opposite is true. Using crowdsourcing to take care of time-consuming research, data collection, and other simple tasks frees skilled employees to focus on higher-value work, increasing employers’
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