Back in 1986 I was fortunate to be exposed to a network of publishing professionals eager to share their knowledge with their fellow colleagues via what was then called The Newsletter Association. A few decades later this same group (now called the Specialized Information Providers Association) carries on this important
Over 12.8 million small businesses have a Facebook page in addition to, or instead of, a company web site. Some 38% of these pages are abandoned* and recent moves to start charging small businesses for previously free promotional services may lead to an accelerated move away from the social media
Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of “big data”) is squandered by the inability of analysts to
Our first customer was an account-based marketing consultant from San Francisco who launched an online information service for senior marketing execs trying to sell into the C-Suite. Sharon Gillenwater’s service, which was one of the first to automate ‘relationship mapping’, went on to great success. Her sale of the firm
For all the talk about the value of accurate data, few of us are making the effort to calculate the true and total cost of keeping data up-to-date and making it ever richer. Real-time updates, data overlays, metadata appends and other improvements cost time and money. How can we be
As social media continues its inevitable march toward connecting all forms of sentient life, the issue of whether there is a “bright line” between business and personal information that salespeople cannot cross is coming to the fore. In other words, just because you can now know a lot of personal
It’s been 20 years since Internet search was “born,” and searching the Web is still pretty much the same as it was in 1995. Dubious sources of information are not weighted to be “worse” than accurate sources. If they’re “popular,” Google even weights them more favorably. Image and video searches
The explosion of data-driven reporting, recent data privacy legislation, and the unfortunate loss of one of the Internet’s leading lights have brought the definition of “public” data back to the forefront of discussions about the information industry. At this late date in the game, it is astounding that there is
In the 1990s, large manufacturers spent millions on software to streamline their supply chains, and they continue to invest in refining processes to make those supply chains as efficient as possible. For those companies whose business is the manufacturing and sale of information, the redesign of “data supply chains” came
There is often a tendency for the folks who build and run information services to adopt a “set it and forget it” approach. These services are tough to build and once they are up and running it’s easy to sit back and focus on renewal marketing. This is a mistake.
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