The last year was a busy one for those of us in the data trenches and 2017 is shaping up to be even more so. Here are the trends that we think will shape the world of data acquisition and management in 2017. Chatbots What started as chat-based customer service
In 2015 we saw strong incremental progress on several technical fronts that should make 2016 an interesting year for those of us in the data trenches. The volume of data is ballooning across the board. Unstructured data is becoming more structured (making it easier to use), so we’re witnessing an
A defining skill of top performing sales reps is the ability to gain access to and effectively communicate with the decision makers in the C-Suite. A new e-book Best Practices for C-Suite Selling, published by Boardroom Insiders, is a great primer for all aspiring top performers and sales leaders. At
Capturing audience attention and driving real engagement are core functions of alumni development professionals worldwide. Traditional models including postal and phone campaigns compete with ever-increasing assaults on the eyeballs and wallets of consumers by B2C marketers as content marketing explodes across the three screens (TV, PC and mobile). The ability
“Using your proprietary data in news stories is the best possible kind of promotion for your paid data products because it shows clearly how valuable and useful your datasets are.” Words of wisdom from Infocommerce Group. Data visualizations, particularly maps displaying data, are the latest fashion. These maps are only
The corporate name change of Facebook to ‘Meta’ is a refreshingly honest approach to the company’s business model. FB derives billions in revenues by trading free image storage space for invaluable metadata on your friends, your birthday, your location, and (yikes) your browsing histories that allow the delivery of frighteningly
The business model for selling subscriptions online has been based, from the beginning, on the idea of an automatic renewal of a subscription as a core part of the subscription agreement. This is what was called the “til forbid” model in the business-to-business circulation management world of the 1980s, and
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