We received such a positive response to our February Crowdsourcing 102 post that we decided to follow it up with some of the questions we fielded about it, all answered by our resident managed crowdsourcing expert, Kevin Dodds. Q. Have you considered using known answers (KAs) throughout production in addition
There are two primary ways to use managed crowdsourcing to collect data: result consensus analysis, and the creation of semi-private crowds. Consensus Analysis For clearly defined, “only one answer” questions—any piece of data where the format is always the same, usually a URL, an email, or a phone number—looping each
Products and services in all markets almost universally, sooner or later, reach a market penetration plateau. Once this limit is reached, there are only a few options when it comes to gaining market share: slow incremental growth at a significant cost; the acquisition of competing brands; and, the creation of
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch your budget and haven’t tried it before, however, you’ve probably
This year’s Business Information Media Summit (BIMS) continued the tradition of a strong program including some of the information industry’s leading lights. The general sessions took on more of a ‘data’ feel than in past years. Keynoters and those participating in the advertising, marketing, content, and strategy tracks all got
At the Business Information Media Summit this November I’ll be hosting a panel on the current best practices in data collection. There are a lot of different approaches to collecting and maintaining database data and it often takes a mix of different approaches to get the best results. Members of
Many businesspeople fear that crowdsourcing – or cloud labor – poses a threat to US jobs and thus our economy. In fact, the opposite is true. Using crowdsourcing to take care of time-consuming research, data collection, and other simple tasks frees skilled employees to focus on higher-value work, increasing employers’
The open data movement is a juggernaut. In the years since the Freedom of Information Act, citizens have come to expect access to public information of all kinds in the easiest, fastest possible way. At first, federal government agencies struggled to make their information available to the public. Data was
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Guessing the size of a company in a given industry based on incomplete data is among the most common tasks in the information business. Salespeople, for example, need good “size” parameters to maximize their time and correctly identify their best prospects. Managers need the same information to help them make
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