We received such a positive response to our February Crowdsourcing 102 post that we decided to follow it up with some of the questions we fielded about it, all answered by our resident managed crowdsourcing expert, Kevin Dodds. Q. Have you considered using known answers (KAs) throughout production in addition
There are two primary ways to use managed crowdsourcing to collect data: result consensus analysis, and the creation of semi-private crowds. Consensus Analysis For clearly defined, “only one answer” questions—any piece of data where the format is always the same, usually a URL, an email, or a phone number—looping each
Some analyses of crowdsourcing have described it as a form of “social” network. But is crowdsourcing really social? Can paid work be social? Government, nonprofit, and even some commercial firms use volunteers for crowdsourced tasks. Volunteer-based crowdsourcing is inherently more social than the semi-anonymous piecework of commercial crowdsourcing, because the
Products and services in all markets almost universally, sooner or later, reach a market penetration plateau. Once this limit is reached, there are only a few options when it comes to gaining market share: slow incremental growth at a significant cost; the acquisition of competing brands; and, the creation of
It’s an election year in the US so the topic of outsourcing has inevitably raised its head. I’d like to add my two cents to the debate by explaining why I think companies like Information Evolution that are “in the outsourcing business” are a positive force in the US and
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch your budget and haven’t tried it before, however, you’ve probably
Competitive intelligence (CI) is a craft used primarily by large, multinational corporations—think Nestle, IBM, and Novartis—to steer strategy. Keeping an eye on technology developments, competitor sales data, or the movements of key industry players are all common CI practices and, while many may confuse CI with corporate espionage, most of
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