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Coimbatore

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Elcosez, Aerodome Post

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Coonoor

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Opp. BSNL GM Office, Sims Park

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News & Insights

News & Insights

DataContent 2013 Highlights 

Here are a few of my favorite moments from the DataContent 2013 conference, which was, as always, a unique opportunity to learn more about what’s going on in our industry.

Marketing Subscription Data Services bootcamp—Russell Perkins and Minal Bopaiah did a great job of giving us a lot of interesting, useful information about marketing best practices, solidly covering the basics.

Russell’s opening remarks—“We used to distribute our content via a technology called ‘big fat books,’” but now our focus is not only on delivering data to customers, really pulling it into their workflow.

IBM Chief Information Officer Jeanette Horan’s keynote address—big data is the planet’s new natural resource—how do we make it useful?

Enigma CEO Jeremy Bronfman reminded us that public data does not mean accessible data.

The Tools They Are A-Changing—There’s more than one way to skin a cat, and there’s more than one way to get any given data set. The key is choosing the best tools for the job. Great discussion, probably could have gone on a lot longer. For more, take a look at Matt Manning’s slides.

Jimmy Becker, Senior VP Content, NetProspex’s comment, “A record that’s correct today can be wrong tomorrow.” Things are dynamic and they’re shifting every day, something that has not changed since the “big fat books” days of database publishing.

The Data for Good session, where young Christopher Gray, million dollar scholar and co-founder of Scholly, reminded us that today’s problem, when looked at the right way, can be the ticket to tomorrow’s most elegant and useful products.

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