Developing new information products isn’t easy. Beyond the product design challenges related to addressing the unmet needs of potential customers, there is the financial challenge of deploying your solution in discrete commercially viable ‘phases’ (1.0, 2.0, etc.) to generate revenue and defray the cost of developing the next phase. This incremental process is key to the new service’s success.
For this reason, Information Evolution created a department dedicated to testing out new and innovative data supply chains for our customers. This group:
- Eliminates guesswork about what it will cost to build a minimally viable product.
- Precisely answers whether certain data points critical to the product’s success can be obtained.
- Delivers reality-based cost projections that enable long-term product planning.
Having this kind of ‘sandlot’ to test out new ideas and incremental adjustments to data supply chains is critical to designing of new, successful information services. It reduces risk, shortens the go-to-market timeframe, and makes Geoffrey Moore’s ‘crossing the chasm’ strategy truly viable.
Because it’s such a useful way to increase the odds of commercial success, we at Information Evolution are happy to be able to offer this kind of R&D service to our customers. Looking before you leap gives you a better chance to succeed, and your long-term success is Information Evolution’s business.
