Last week we saw two great cases at IEI where “data exhaust” — data created incidentally as part of a particular data management process — turned out to hold great value for our customers. In both cases we took simple telephone verification processes designed just to confirm that an executive’s contact information was still
The push-back on a 100% automated world is well underway. Ecommerce merchants, including information services, are increasingly being forced by consumers to show that they actually have real, living, breathing employees to support their convenient online offerings. Hiding behind email contact forms and sites without a single human’s name, a
Back in 1994 I sketched out an outline for the hoovers.com business model that relied on one simple idea: using content to drive marketing. The underlying model was basically the same as a magazine – charge for subscriptions; run advertising – but since Hoover’s (then The Reference Press) had basically
As online information services have evolved, the conventional wisdom has been that human resources are bad because they impede a high valuation for the firm. Slowly but surely, however, this perception is being relegated to a historical footnote and new information services are embracing the unique filtering, analysis, responsiveness, and
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