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News & Insights

News & Insights

ARCHIVES

Kevin Dodds

Basic Crowdsourcing Terminology for 2014

Like any language, crowdsourcing jargon has morphed over time. Some terms have been around for years and are very familiar, while others are relatively new and reflect crowdsourcing’s ongoing evolution. Here are some must-know terms for talking about crowdsourcing in 2014. Crowdsourcing: Crowdsourcing uses online marketplaces, in particular Amazon Mechanical

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Neutralizing Scamming in Crowdsourcing

In crowdsourcing, cheating is a common problem, and it’s a two-way street: requesters can manipulate and deceive workers just as workers can con a requester. Everyone involved needs to be creative and cautious to avoid getting taken. For example, many crowdsourcing managers use looping—asking a question multiple times to generate

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Speaking with the Future of Crowdsourcing

Recently, I had the honor of delivering a guest lecture at The Information School at The University of Texas in Austin, which is proudly my alma mater. The class was Human Computation & Crowdsourcing, taught by Dr. Matt Lease. It was a sincere privilege for me and for IEI to

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De-duplication and the Crowd

Recently, CrowdFlower blogged about de-duplicating records in a merged CRM database using crowdsourcing. The article suggested that this kind of data is often too wildly divergent to be de-duped automatically. At IEI, we’ve found: Most CRM data is similar (first name, last name, email, phone, etc.) and easy to standardize

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How the Crowd Wows the Client

Often, a company has had one of two experiences with crowdsourcing on their own. They have either been frustrated by poor data generated by an unwieldy crowd or they have simply been unable to gather consistent results. When those companies go to an expert in managed crowdsourcing, they typically start

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Treating the Crowd as You Would Any Employee

Scalable bandwidth and burstable work pools are both terms used to describe crowdsourcing. Both of these terms, however, imply that workers are anonymous ID numbers performing tasks remotely and this can be dehumanizing to them. Because of this aspect of crowdsourcing, manager interaction with crowd workers is critical and improves

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Qualify or Block? Finding the Best Crowd Workers

Getting the right workers is critically important for most managed crowdsourcing projects. Success depends on a pool of workers who understand and can do the tasks involved. So, while it’s certainly possible to open a project up to the entire crowd and then start blocking poor performers along the way,

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Crowdsourcing 102: Q&A

We received such a positive response to our February Crowdsourcing 102 post that we decided to follow it up with some of the questions we fielded about it, all answered by our resident managed crowdsourcing expert, Kevin Dodds. Q. Have you considered using known answers (KAs) throughout production in addition

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Crowdsourcing 102: Narrowing the Worker Pool

There are two primary ways to use managed crowdsourcing to collect data: result consensus analysis, and the creation of semi-private crowds. Consensus Analysis For clearly defined, “only one answer” questions—any piece of data where the format is always the same, usually a URL, an email, or a phone number—looping each

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