Recently, CrowdFlower blogged about de-duplicating records in a merged CRM database using crowdsourcing. The article suggested that this kind of data is often too wildly divergent to be de-duped automatically. At IEI, we’ve found: Most CRM data is similar (first name, last name, email, phone, etc.) and easy to standardize

In 2010, the Association for Computing Machinery (ACM) posited the three conditions that would make crowdsourcing a common, everyday process. Over the last five years crowdsourcing has matured a lot, and it seems these three conditions have now been met. These are the three requirements the authors suggested. 1. What

Large media companies are moving away from paying in-house staff to create proprietary online content and favoring two lower-cost models for content creation — user-generated content (UGC) and crowdsourcing-generated content (CGC). Since these two approaches are often confused with each other, it’s worth looking more closely at the real differences

There are two primary ways to use managed crowdsourcing to collect data: result consensus analysis, and the creation of semi-private crowds. Consensus Analysis For clearly defined, “only one answer” questions—any piece of data where the format is always the same, usually a URL, an email, or a phone number—looping each

We received such a positive response to our February Crowdsourcing 102 post that we decided to follow it up with some of the questions we fielded about it, all answered by our resident managed crowdsourcing expert, Kevin Dodds. Q. Have you considered using known answers (KAs) throughout production in addition

Crowdsourcing platforms give users a suite of tools to administer crowdsourced projects and access an on-demand pool of cloud labor. Social media sentiment analysis, image metadata appending, and data gathering tasks are routinely crowdsourced. Up-front investments are minimal. Other advantages include super-fast turnaround times and vast scalability. Currently, the primary

Many businesspeople fear that crowdsourcing – or cloud labor – poses a threat to US jobs and thus our economy. In fact, the opposite is true. Using crowdsourcing to take care of time-consuming research, data collection, and other simple tasks frees skilled employees to focus on higher-value work, increasing employers’

Like any language, crowdsourcing jargon has morphed over time. Some terms have been around for years and are very familiar, while others are relatively new and reflect crowdsourcing’s ongoing evolution. Here are some must-know terms for talking about crowdsourcing in 2014. Crowdsourcing: Crowdsourcing uses online marketplaces, in particular Amazon Mechanical