Driving usage for online subscription products or SaaS offerings makes the difference between long-term success and a slow, painful failure. Savvy publishers are therefore spending more and more time and money to ensure the kind of heavy usage that leads to strong renewal rates and a truly sustainable business. Usage
A defining skill of top performing sales reps is the ability to gain access to and effectively communicate with the decision makers in the C-Suite. A new e-book Best Practices for C-Suite Selling, published by Boardroom Insiders, is a great primer for all aspiring top performers and sales leaders. At
Capturing audience attention and driving real engagement are core functions of alumni development professionals worldwide. Traditional models including postal and phone campaigns compete with ever-increasing assaults on the eyeballs and wallets of consumers by B2C marketers as content marketing explodes across the three screens (TV, PC and mobile). The ability
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