These days, advertising technology (both serving and blocking) is generating a lot of discussion. Most falls into two categories: “I Hate Ads” and “Publishers are Screwed.” Both approaches add zero to the very real discussions about new models for delivering content held behind closed doors at the major content creation
Most data publishers are familiar with Tableau‘s data visualization tool through Tableau Public. Few, however, realize that the software can be a robust platform for delivering their data to subscribers. Tableau-based information services are visually stunning and functionally robust. They act more like local applications than web-based services. A notable
At the recent SIPA Conference data content industry expert Russell Perkins delved into the current transformation of our industry. He offered some head-turning statistics confirming what many of us know already: data product business models are highly stable and very profitable. He then went on to explore current trends in
Recently, I had the honor of delivering a guest lecture at The Information School at The University of Texas in Austin, which is proudly my alma mater. The class was Human Computation & Crowdsourcing, taught by Dr. Matt Lease. It was a sincere privilege for me and for IEI to
Back in 1986 I was fortunate to be exposed to a network of publishing professionals eager to share their knowledge with their fellow colleagues via what was then called The Newsletter Association. A few decades later this same group (now called the Specialized Information Providers Association) carries on this important
Over 12.8 million small businesses have a Facebook page in addition to, or instead of, a company web site. Some 38% of these pages are abandoned* and recent moves to start charging small businesses for previously free promotional services may lead to an accelerated move away from the social media
Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of “big data”) is squandered by the inability of analysts to
Our first customer was an account-based marketing consultant from San Francisco who launched an online information service for senior marketing execs trying to sell into the C-Suite. Sharon Gillenwater’s service, which was one of the first to automate ‘relationship mapping’, went on to great success. Her sale of the firm
A combination of human resources and automation manage business processes. A loan application, for instance, involves the submission of specified financial documents for analysis, a human-designed algorithm for the review of the data, and human beings to shepherd the process along. Healthcare is another large sector where human beings provide
It’s been 20 years since Internet search was “born,” and searching the Web is still pretty much the same as it was in 1995. Dubious sources of information are not weighted to be “worse” than accurate sources. If they’re “popular,” Google even weights them more favorably. Image and video searches
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