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The Importance of Being Used

by Jim Currie Driving usage for online subscription products or SaaS offerings makes the difference between long-term success and a slow, painful failure. Savvy publishers are therefore spending more and more time and money to ensure the kind of heavy usage that leads to strong renewal rates and a truly sustainable business. Usage is primarily a function of easy-to-use interfaces and how necessary the product is (is it “must-have” or “nice-to-have”?). Most products, of course, exist in a middle ground. ... Read more

SIIA INFO Local: 2014′s Second Meetup

The second SIIA INFO Local Meetup took place on Thursday 17 July, 2014 at 219 West. A good number of east-coast based people from SIIA attended, as well as information-interested folks from InsideView, BoardroomInsiders, Open Door, SpringCreek, Learning List, and City of Austin. We at IEI enjoyed having the opportunity to meet so many new, interesting people from the local content industry. Some highlights from the evening: We’re looking forward to the next SIIA INFO Local: Austin this Fall!
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