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IEI Articles

Databases v. Reality

Updating an existing database (either CRM data or a data product) is a never-ending job that most people would like to avoid. We built Information Evolution primarily to address publishers’ need to keep on top of the shifting technology trends that can make this expensive and often thankless task as inexpensive, quick, and simple as possible. Database owners can take two fundamentally different approaches to updates: direct primary source updating and data overlays. The former is more expensive and guarantees ... Read more

Data Trends 2014

by Matt Manning The recent DataContent track at the BIMS conference in Miami last week pointed to some very clear trends in data product development. Here are some of the memes we’re likely to hear a lot more about in 2015. Predictive Analytics: The ability to predict who is in the market to buy different types of products and services is truly coming of age. Cooperative models like MadisonLogic let members overlay their customer data with aggregate data from other ... Read more

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