Austin

1601 E. 5th St. #109

Austin, Texas 78702

United States

Coimbatore

Module 002/2, Ground Floor, Tidel Park

Elcosez, Aerodome Post

Coimbatore, Tamil Nadu 641014 India

Coonoor

138G Grays Hill

Opp. BSNL GM Office, Sims Park

Coonoor, Tamil Nadu 643101 India

Laguna

Block 7, Lot 5,

Camella Homes Bermuda,

Phase 2B, Brgy. Banlic,

City of Cabuyao, Laguna,

Philippines

San Jose

Escazu Village

Calle 118B, San Rafael

San Jose, SJ 10203

Costa Rica

News & Insights

News & Insights

ARCHIVES

December 12, 2011

Information as Advertising, Again

Back in 1994 I sketched out an outline for the hoovers.com business model that relied on one simple idea: using content to drive marketing. The underlying model was basically the same as a magazine – charge for subscriptions; run advertising – but since Hoover’s (then The Reference Press) had basically

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